The Benefits of working with a professional marketing translation service provider

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Each choice is a strategic and conscious decision. You spend money, effort, and time perfecting your brand and crafting your corporate image. And then you ruin it all by getting a mediocre translation from the low-priced agency you can find. That makes no sense of any kind of language you speak. The language you use in all your business communication matters in your native language. And it matters in localization/translation too. Here the solution is certified  marketing translation services . Inferior-quality translations can carry vast financial risk. Well-crafted translations for your definite market, however, bring all the profits you would imagine from any worthy marketing text. In the article, we provide the benefits of localization from your marketing material The benefits of working with a qualified marketing translation service provider. 1.   Localization improves SEO Localization is when you communicate with locals in their native language. For example, if you are ex...

Top challenges for translation and localization industry



Translation demands a deep understanding of both culture and grammar. Translators need to know the habits of the people who speak it and the rules of a language. And even for the most qualified experts, frustration and confusion are familiar feelings.

Some of the most common challenges of translation include the following:

1. Translating language structure

Every language sits inside a definite structure with its decided-upon instructions. The singularity and complexity of this framework directly associate with the effort of translation. A normal sentence in English has subject and verb agreement. For instance, "she is playing." But not each language shares this construction. In Arabic, subject pronouns become part of the verb itself.

Farsi usually follows an order of subject, then object, then verb.

As a result, translators often have to rearrange, remove and add source words to efficiently communicate in the target language.

2. Translating expressions and idioms

Native terms explain something by way of unique figures or examples of speech. And most highly, the meaning of these unusual phrases cannot be projected by the accurate definitions of the words it comprises.

Many language experts insist that idioms are the most challenging items to translate. Idioms are usually cited as a problem machine translation engines will only partially solve.

Idioms are often quoted as a problem machine translation engines will certainly only partially solve. Preferably, publishers should try to bind the number of native expressions restricted in the content they hope to decode.

But if they insist on keeping these possibly confusing phrases, cultural awareness must be a priority in translator requirements.

3. Translating compound words

Compound words are designed by uniting two or more words together, but the meaning of the compound word may not mirror the meaning of its component words. It is generally ideal to think of them as three separate groups.

The first group of compound words means precisely what is being said. Seashores, crosswalks, and airports are some instances. For the second group of compound words, we mean only half of what is said- in the accurate sense. While a bookworm may appreciate burrowing into a good story, these avid readers don't quickly become an invertebrate species.

The third group of compound words has values that have nil to do with the values of the individual words involved. For example, the English "deadline" mentions the final suitable time to deliver or receive something. It has nothing to do with line or death. And a "butterfly" is neither butter nor fly.

4. Missing Names in Translation

A language may not have a particular match for a certain object or action that exists in another language. In American English, for example, some homeowners have what they define as a "guest room." It is just a space where their requested guests can sleep for the night.

This idea is also commonly seen in other languages but often spoken otherwise. Italians employ a three-word phrase, "camera per gliospiti," while Greeks describe it with the single word "known" instead. Consider this as a primary step towards localization.

5. Two-Word Verbs

Occasionally a preposition and verb will take on a specific, separate meaning when used together. Two-word verbs are common in casual English. Some instances are break in, break down, bring up, shut up, fill out, close up and look up. In several cases, however, translating the preposition distinctly is neither appropriate nor necessary.

6. Multiple Meanings in Translation

The same word may provide different messages depending on how it is used in a sentence and where it's placed. This phenomenon naturally trails one of two patterns.

There are homographs, which sound and look similar but are defined separately. And then, there are heteronyms, which are pronounced and defined differently but look similar.

7. Translating sarcasm

Sarcasm is a cutting, bitter or sharp style of expression that typically means the reverse of its literal phrasing. Sarcasm can cause unfortunate misunderstandings and often loses meaning when translated word-for-word into another language.

Preferably, a publisher would eliminate sarcasm from the source text earlier in translation. But in cases where that style is vital to the content requirements, the publisher should highlight sarcastic passages. Thus, translators can suggest a local idiom that might work better in the native language and will have a chance to avoid literal misunderstandings.

Wrapping Up

Now that you have understood the major translation and localization challenges, it is time to look for a solution. To assist businesses in selecting top translation and localization solution providers, Acadestudio is the perfect answer.

Translate smarter and faster with the world's leading translation and localization solutions provider. The Acadestudio team offers culturally competent, technically accurate, and linguistically fluent translation solutions to leading manufacturing, automotive, legal, technology, financial, medical, and engineering companies. We help turn our client's translation projects into strategic investments for global success in over 99+ languages.

Apart from translation, we provide transcription, interpretation, subtitling, voice-over, and localization solutions. 

Visit if you want service : https://www.acadestudio.com


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